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Aneela Hoey

Aneela studied printed textile design at Winchester School of Art and went on to work at design studios in both London and New York. She began designing fabric for Moda in 2010 when her daughters were young and found their playful nature often influenced her early work.

When designing, Aneela usually starts out with hand drawn sketches and artwork before recreating these in either Illustrator or Photoshop. She loved designing digitally so that she can play around with color, form, and layout to create something interesting.